Experience, brand, digital and print product

Axiom Optics brand identity, marketing support, website & more

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Client : Axiom Optics

Activities : Create a brand identity consistent with the company's activity. Define a graphic charter and deploy it by creating print or web communication media. Website redesign. Booth design for trade shows.

Result : Complete Brand Identity, Graphic chart, website rebranded, UI kit, graphic toolbox, print (booth for trade show, banners, business cards, flyers, ...)

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Axiom Optics is a North American distributor of optical instrumentation with a dedicated team of engineers providing technical expertise, sales & support. Our product offerings include advanced light microscopy products, cameras & vision systems, laser beam diagnostics solutions, spectrometers, hexapods, wavefront sensors & adaptive optics solutions.

Color Palette

primary colors that remind us of the decomposition of a beam of light.

#259de2

#ec2426

#05d105

#000000

Typography

Michroma is a typeface with a futuristic, modern look. Despite its distinctive style, Michroma remains relatively legible, especially for headlines. Its clear structure and well-defined spacing contribute to a good reading experience on different media, including screens. But above all, this typography can lend a strong, recognizable image to logos and branding.

Heading - Michroma Bold

Aa Bb Cc Dd Ee Ff Gg

Hg Ig Jj Kk Ll Mm Nn

Oo Pp Qq Rr Ss Tt Uu

Vv Ww Xx Yy Zz 1 2 3

4 5 6 7 8 9 0 . ! ?

Subheading - Michroma regular

Aa Bb Cc Dd Ee Ff Gg

Hg Ig Jj Kk Ll Mm Nn

Oo Pp Qq Rr Ss Tt Uu

Vv Ww Xx Yy Zz 1 2 3

4 5 6 7 8 9 0 . ! ?

While Michroma brings a touch of originality and dynamism to headlines, Rubik ensures legibility and reading comfort for text.

Despite their differences, these two fonts can be harmonized thanks to their geometric shapes. Michroma, although more angular, has a certain geometric structure that is found in Rubik's construction. This creates a subtle link between the two fonts and avoids too sharp a contrast.

Body text - Rubik light

Aa Bb Cc Dd Ee Ff Gg

Hg Ig Jj Kk Ll Mm Nn

Oo Pp Qq Rr Ss Tt Uu

Vv Ww Xx Yy Zz 1 2 3

4 5 6 7 8 9 0 . ! ?

Sentence case - Rubik normal

Aa Bb Cc Dd Ee Ff Gg

Hg Ig Jj Kk Ll Mm Nn

Oo Pp Qq Rr Ss Tt Uu

Vv Ww Xx Yy Zz 1 2 3

4 5 6 7 8 9 0 . ! ?

Logo Design

light diffusion inspiration

Icone creation

creation of an icon library to illustrate the main product lines sold by the company, as well as certain company activities such as customer service or after-sales service.