Axiom Optics brand identity, marketing support, website & more
Typography
Michroma is a typeface with a futuristic, modern look. Despite its distinctive style, Michroma remains relatively legible, especially for headlines. Its clear structure and well-defined spacing contribute to a good reading experience on different media, including screens. But above all, this typography can lend a strong, recognizable image to logos and branding.
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Heading - Michroma Bold
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Subheading - Michroma regular
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While Michroma brings a touch of originality and dynamism to headlines, Rubik ensures legibility and reading comfort for text.
Despite their differences, these two fonts can be harmonized thanks to their geometric shapes. Michroma, although more angular, has a certain geometric structure that is found in Rubik's construction. This creates a subtle link between the two fonts and avoids too sharp a contrast.
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Body text - Rubik light
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4 5 6 7 8 9 0 . ! ?
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Sentence case - Rubik normal
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Hg Ig Jj Kk Ll Mm Nn
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4 5 6 7 8 9 0 . ! ?
Logo Design
light diffusion inspiration
Icone creation
creation of an icon library to illustrate the main product lines sold by the company, as well as certain company activities such as customer service or after-sales service.
Roll-up banners
Vertical banners designed for use at trade shows and scientific conferences. It features a clean layout with strong visual hierarchy, combining high-resolution imagery of optical components with key messaging. The goal was to catch attention from afar while clearly conveying the brand’s technical expertise.
Booths for trade shows
A modular booth created for Axiom Optics' presence at scientific trade fairs. The design focuses on visual impact and product visibility, with seamless integration of brand visuals across wall panels and counters. The space was optimized for both demonstration and discussion, enhancing user flow and brand perception.
Business cards
A minimalist and professional business card reflecting the precision and clarity of the Axiom Optics brand. The layout emphasizes legibility, clean typography, and a balanced use of white space, ensuring a lasting first impression.
Catalog
Designed to support sales and technical teams, this sheet includes precise specifications and imagery for a specific optical instrument. The layout is engineered to be functional and accessible, with clearly segmented data blocks, easy-to-read tables, and annotated diagrams.
Flyer
This brochure presents Axiom Optics’ core product lines and services. The layout balances text and visuals to maintain clarity, with typographic choices that ensure readability. The use of icons and product images guides the reader through the information in a logical and structured manner.
Website
Landing page and blog
Check the result
